I was stuck in a very long checkout line at Walmart recently. The woman in line ahead of me struck up a conversation which somehow navigated to her business. She had recently started it and she was getting some clients here and there. Unfortunately, the sales weren't consistent enough to feel stable and she was starting to wonder if she needed to go get a job to help cover her bills while she figured it out. I asked her what felt like the most obvious question in the world to me...who is your...
7 months ago • 2 min read
Reader, I want to tell you something that changed everything about how I run my business. A few years ago I found myself in what people call the sandwich generation, which sounds like a cute little life phase until you're actually living it. I was caring for small children and aging parents at the same time, while also trying to run a business that demanded I show up on Zoom calls, post on social media daily, live launch programs on a schedule, and generally be available to everyone at all...
7 months ago • 3 min read
Hey there Reader, I was having my coffee this morning thinking about this woman in my industry that I looked up to for years. She has like 300k Instagram followers, amazing brand photos, a team of people handling her content, and a launch every other month that seems to generate a million dollars by noon (at least that is my perception, lol). When I used to see her pop up in my feed, I would check out her latest post, compare my business to hers, and immediately feel deflated. I'd start to...
8 months ago • 3 min read
Hey Reader, So this morning around 7:30 AM I was making scrambled eggs and packing my son's lunch box, and I realized something: My business is working right now. Even though I’m not. Leads are coming in. Emails are going out. My podcast funnel is nurturing people from “who’s this?” to “I need to work with her!” And I’m just… here. With my 10-year-old. Making sure he gets extra love and a calm start to the day before he goes off to school. If you've been here for any length of time then you...
9 months ago • 2 min read
Reader I took the last week of 2025 off, and then spent the first week of January 2026 in Punta Cana with my family. Two weeks off total where I didn't check email, didn't post on social media, didn't hop on sales calls or create content or even think about my business (okay, maybe a little bit, but only because I love what I do, not because I had to 😁). And my business kept running! Leads and sales came in from my evergreen funnel. My email list kept getting nurtured with sequences I'd...
9 months ago • 3 min read
I’m about to drop a truth bomb that might sting a little but stick with me because if you lean into what I am about to say it can also be incredibly freeing. Ready... Your lack of consistent clients and income? 👉It’s not because you need another certification to prove you know your stuff. 👉It's not the fact that you are on Facebook instead of Instagram. 👉It's not because you don't have a website...or your brand colors aren't pretty enough. 👉It's not even your current strategy. So what is it?...
9 months ago • 2 min read
Hey hey Reader! If you've been in my world for a while, you know each year at this time I share my marketing predictions for the new year. After 23+ years as a marketer, I've become pretty skilled at my predictions, and it's always fun to look back at this yearly email and see what I nailed (and where I was a bit off!) Here's what I predict for 2026: 1️⃣ AI won't be the advantage anymore. YOU are the advantage. Everyone will be using AI to write content, create graphics, build funnels, and...
10 months ago • 3 min read
Hey Reader, Here's what I'm noticing right now... Everyone has access to AI. Everyone can create content. Everyone can build a website, write copy, design graphics, launch a business. Which means standing out just got a whole lot harder. I've been an entrepreneur for over 20 years, and I've never seen a moment quite like this. With tools like ChatGPT and Claude anyone can show up online sounding and looking professional and polished. The barrier to entry is lower than ever. So how do you...
10 months ago • 2 min read