I was stuck in a very long checkout line at Walmart recently. The woman in line ahead of me struck up a conversation which somehow navigated to her business.

She had recently started it and she was getting some clients here and there. Unfortunately, the sales weren't consistent enough to feel stable and she was starting to wonder if she needed to go get a job to help cover her bills while she figured it out.

I asked her what felt like the most obvious question in the world to me...who is your ideal client, and what specific problem do you solve for them?

She stumbled like I had asked her something she had never actually been asked before. So I kept asking questions and every few exchanges, she'd have this small moment of recognition like this "oh, wait" look on her face as if things were finally clicking for her.

By the time we finally made it to the checkout counter, about ten minutes later, she had completely nailed down her niche, gotten clear on the specific problem she actually solved for her clients, and had the beginning of a real business foundation she could build on.

She came to the grocery store for a gallon of milk and walked out with complete business clarity and a plan and I walked out thinking about her the whole drive home.

Here's the thing I realized after that conversation. For a long time I thought everyone could do that...meaning see the bottlenecks in someone's business immediately and be able to diagnose a solution. I genuinely did. It feels so obvious and natural to me. The questions, the patterns, the ability to see in ten minutes what someone has been too close to see for months and I assumed it was just a normal thing that normal people with some business experience could do.

After twenty-three years in this industry, and after watching a truly discouraging amount of bad advice circulate online, I now understand that it is not. It is a specific gift, and it is mine, and the women I am meant to serve are the ones who are stuck exactly where that woman was in the Walmart checkout line. They are talented, working hard, getting some traction, but missing the foundational clarity that would make everything else actually work.

If you're in that place right now with sales that feel inconsistent and you're not entirely sure what the next step is then let me share two things with you.

The Six Figure Offer Secret Podcast is a free training on my offer framework. You will walk away from this training with the four key pieces you need to have in your business to have consistent sales and income.

The Six Figure Offer System is the paid resource that goes deeper and walks you through building the foundation piece by piece. Normally $97 but for a limited time I am offering it for $47.

Both resources will offer massive clarity for your business. See you on the inside.

Rebecca

P.S. Grab those links and then come back and hit reply and tell me when someone asks you what you do, does it come out clear and confident, or do you notice yourself stumbling a little, like my Walmart friend? I read every reply and I genuinely want to know.